I have always been passionate about art and studied film and fine art photography in college. After graduation, I made an award winning documentary film, while building a business as a wedding photographer and teaching. I loved working as an artist, and also discovered a new interest while promoting my work – marketing.
For a while I felt stuck – what should I do next? Is it even possible to change careers? Do I need to go back to school?
After lots of learning, exploring, and soul searching, I came up with an out of the box and very effective way to figure out what I could do with what I already knew. Within a few months of implementing my strategy, I found a job at a tech company, where I built a marketing team and achieved record results. So many people around me were and are going through the same feeling of being stuck and not knowing what to do next. So a year ago I tested teaching my process to a group and to individuals.
Now I live in Los Angeles, where I work as a Marketing Director and Consultant.
I am building Repurpose your Purpose to be the guide and community I wish I had when I felt uncertain and confused about my professional future. Check out here how we can work together, upcoming events, apply to my pilot workshop to change careers in Los Angeles, and join my Meetup group. I am also the co organizer of Women’s Voices in Tech, a series of events to connect and empower women in tech and those who support us.
Here’s what some of the people who worked with me to find their new vocation said about the process:
Before Aurora’s workshop I felt unsure about what I could do for a living. I felt quite discouraged. Aurora created a safe space for all of us in the group to share our concerns, receive coaching and learn a a lot about ourselves. Now I can see the road ahead. Anibel S.
This workshop is exactly what I was looking for when I felt stalled in my career. It helped me pinpoint my strengths, define a fulfilling job based on my interests and match these up to a marketable position. Lisa P.
One of the most important things for me has always been family, and after years of raising my children, I am finally ready to focus on my career again. However I felt somewhat discouraged and overwhelmed by the whole process. Working with Aurora has made a big difference: I regained my confidence and sense of direction. And I saw for myself that I can go after much bigger opportunities. Now I am researching leadership positions at organizations that match my values, and I am looking forward to my career transition. Lori K.
Aurora has a unique and creative way of thinking about job hunting. Instead of following the trends, doing what everyone else is doing or pursuing the same shiny opportunities that everyone else wants, Aurora does the opposite. She has learned to identify holes in organizations or needs that are in high demand, and coaches others to do the same. She personalizes her approach and really spends the time getting real with herself and others about what unique skills they have to offer, and then sets out to find the organization that will most appreciate and value those unique abilities which helps ensure a good mutual fit. Michelle L.
Aurora listened to me, listened for what was most important and meaningful to me about my work, and asked excellent questions. I hired her to help me grow my business as a Social Architect, and later to compose a resume for an Organizational Development position at a prestigious company. I now have a resume that a) I am very proud of and b) I would never have written myself. I say that not because she exaggerated my experience but rather she helped me to take ownership of, and value, my accomplishments. In the end I have a document that I proudly distribute because it is an authentic reflection of who I am. I continue to work with her on growing my business and clarifying my message and feel completely empowered and excited by the process. Her depth of character is matched only by her depth of knowledge and experience. The fact that she is delightful and funny certainly completes the package. I highly recommend her to anyone looking to bring their business offerings to the world in an authentic, compelling and succinct way and in a way where you are attracting the people who you want to work with. Norah E.